What I would change if i did it again

Changes I would make – powerpoint

 

DIGIPAK FEEDBACK ANALYSIS

I also wanted to see what my audience thought about the digipak and advert that accompany the music video. Mary, was the first of many to comment on my ancillaries, and as an experienced media teacher, who knows exactly what to look for/ expect in ancillary products in relation to the music video, I valued and trusted her opinion highly. She had nothing but good things to say about my product, pointing out many connecting features I hadn’t even noticed myself!

She highlighted that the fast, fun, funky, vibrant feel of the video correlates in the digipak through the use of clashing colours. She mentioned that the funny faces on the front of the digipak also relate to the video as we would frequently come up to the camera and pull silly faces. These observations have shed new light on the visual links created between the digipak and the music video and has altered my perspective of my ancillaries, in the sense that I now feel more confident in them fulfilling their purpose.

She said that she enjoyed the “Jekyll and Hyde” theme I have going on on the front of the digipak. Even though that wasn’t my initial intention, it is good and interesting to see the aspects of the digipak that our wider audience can relate to and what appeals to them.

This has made me realise that the digipak has elements that attracts our wider audience, aswell as the target audience.
She went on to praise the “cinema collage” seen on the third panel, commending its originality. Mary claimed the advert was also strong with the continuous house style and cross over of colours. She focused on the idea that we were mainly presented as a duo throughout the video and then in the advert too. I hadn’t consciously made the decision to do this but realise that this feature has helped to maintain an overall sense of continuity and allows recognition.

Having received a generally Positive response from Mary, I decided to post a picture of the products on instagram and encouraged people to share any constructive criticism or strengths.

The idea of individuality within the band (NME) was an essential as I wanted people to recognise them as a group, but know and understand their personalities as individuals. The fact that this shows in the digipak is great as it tells me i constructed it appropriately.

One possible improvement I received was

“clearer picture for the advert and also a mid shot photo”.

This has made me reconsider how appropriate and clear the photo is on the advert and, if I had time, I would probably change it to a much clearer and closer photo.

Generally the comments on the two ancillary pieces were positive and it’s great to know that they have been well received by the audience.

Target Audience

The target audience for my media products is 11-16year olds. This is because of the genre and youthful themes. Also, the younger audience (11-13s) seem to be the last remaining true consumers who pay for an music (including the older generation). The wider audience would be 16-24.They would be able to relate to the artists as they are young and portray women as strong and confident. It might appeal to older generations but the media products wouldn’t specifically target them.

Click this link to see an example of a member of our target audience

MUSIC VIDEO FEEDBACK ANALYSIS:

In order to get a better understanding of what our audience thought of the video, and to essentially learn from it, I decided to attain some detailed feedback about the strengths and weaknesses of my video.

Everyone seemed to comment on how the editing stood out for them and helped to create the energetic, fun atmosphere. This was great to hear as we put in a lot of time and effort trying to cut to the beat and perfecting the green screen. It’s nice to know that it didn’t go unnoticed. Mohammed particularly mentioned the green screen as a strength saying we used it efficiently and effectively, placing the artists’ in appropriate backgrounds. {{image}} This tells me that it was worth using in the end, helping to bring forward the idea of London, one of the many themes in the video. Tamara said that the beginning was what drew her in with the funny faces and bright colours and said how she felt it connoted youth.

We were obviously successful in creating an enticing opening that engaged the audience, making them want to see more. This suggests that it was appropriate for our target audience and met their needs and expectations. Our concept of being young and having fun also seemed to shine through here.

From the audience feedback, I also learned that some of our potentially risky decisions paid off and were worth making. We asked them about the pillar shot where we peak out from behind it and everyone agreed that it was effective, Mohammed calling it “spontaneous”. One of the audience even pointed it out as one of her favourite parts. One of our teachers felt we should remove it because of the framing but having asked some of our peers, we decided to keep it. This proved to be the right choice as it was appreciated and enjoyed by our target audience.

I posted the link on Facebook to attract more members of my target audience
One of the comments were as follows:

Lots of thought was put into the costume as we understand the importance of an artists look, so it’s nice to see the effort put into the mise en scene being appreciated. Costume is especially significant in the pop genre, so this tells me that the change in outfits definitely met the conventions of a pop video, along with the location changes and bright colours.

I was eager to find out what people felt needed to be improved in the video because as the target audience, I wanted the video to be as appropriate as possible for them whilst still following the conventions of a music video. One of the suggestions that was made by three different people was regarding location. Having more locations seemed to be something that most people felt was needed. This has given me a better idea of how my audience view my work and tells me that perhaps some of the locations were repeated/featured too much in my video and maybe should have varied a little more. This shed a whole new perspective of my video, making me more consciously aware of the locations that appear more than others. If we were to make this video again, without a limited timespan to do so, I would definitely consider new possible locations and perhaps equally spread the amount of times they are displayed. However, we did purposely show the urban locations more in order to have a sort of ‘base’ or main area that the video takes place to create a sense of familiarity.

Another suggestion for improvement, made by Rochelle, was to increase the amount of close ups used. We were commended on the variety of shots used however close ups could have been increased. I think this is a valid point as we did use a fair amount of close ups, but extreme close ups, and close ups from different locations were not used.

Tamara said that we could have included more people into the video to emphasise us ‘doing our thing’. This is definitely a possibility to consider if I were to re-do it, however we wanted to make it all about the artists, what with it being a debut single, in order to maintain the focus on us. As a tool of promotion, I think this was a good decision in order to become recognisable to fans.

We aimed to challenge Laura Mulvey’s theory about videos being shot for the males pleasure (male gaze). Members of the audience commented on this and highlighted how the use of costume (suits) helped to reinforce this opposing idea. I feel this was important, particularly for our target audience age range, as We presented ourselves as strong, confident women, that could be looked up to by fans.

“Brilliant, I loved it. It was just so energetic and went with the theme of the video” -Rachel. By the Reaction of my audience, I understand that my video has been an enjoyable entertaining watch, and has made me feel proud of what I have produced.

Debuting our music video in cinema: Audience Feedback

After an exhausting but enriching journey, we finally completed
our music video and got to have our very first debut to members
 of our target audience, the rest of A2 media (17-18 year olds),
at the Screen on the Green cinema! 


Having been the first ever viewing, it gave us the opportunity to
 see the audiences first reactions to the video.	

When our video was shown in the cinema, we received an 
enthusiastic roar at the beginning and end of our video which 
made us feel proud, is a lot of time and effort was put 
into creating it and I felt we met the needs and expectations
 of a core fraction of our target audience.I tried to capture
 the immediate reactions to the video on camera but having 
been unaware of when it was going to show and my phone 
unfortunately not cooperating, i was unable to capture the 
exact moment. However, I filmed a few moments during the 
showing which you can see below:



In order to get a better understanding of what our
 audience thought of the video, and to essentially learn
 from it, I decided to attain some detailed feedback 
about the strengths and weaknesses of my video. A few
 of the comments were as follows: